Anyone can ship now.
What's rare is knowing
what's worth shipping.
The cost of building collapsed. The bottleneck moved upstream — which problems you choose to chase, which questions you ask, when you decide to stop. That's where the real work lives now.
No "AI does it all" pitch here. When execution becomes a commodity, picking what's worth building is the only durable edge.
Shaped already.
Just need a reason to ship.
Concept products I've worked through end-to-end — UI sketched, business model thought through, MVP scoped. Any one of them is a few weekends away from being real.
Concord
A long-term AI co-founder for indie builders.
Not a chatbot. A co-founder who remembers everything and keeps your side hustle moving.
- Remembers everything Every conversation, decision, and draft enters long-term memory. Come back three months later — it knows exactly where you got stuck.
- Works across tools Notion, GitHub, Figma, Linear, email — all wired up. No more bouncing between ten tabs to do one thing.
- Pushes things forward Doesn't wait to be asked. Sends you a weekly "should-have-done" list and drafts the next step.
Spectra
AI storyboarding for short-form drama production.
Script in, shootable storyboard out — ten minutes flat.
- Script in, shots out Drop in scene lists and dialogue. Get shot-level coverage, framing notes, and scene blocking — automatically.
- Lock the look once Set one reference — a still, a poster, a film grade. The entire project locks to that look.
- Inpaint anything Don't like a frame? Brush over what you want changed. AI repaints — same style, composition intact.
Forge
Hand off the things you do every week.
Workflow orchestration without code. Built for creators, small sellers, and indie consultants.
- Build flows in plain language No dragging nodes. Say "every Monday, summarize last week's numbers into a brief and email it to me" — done.
- AI as a first-class step Any step can call an LLM, read or generate images, pull data, write docs. Flows stop being data plumbing and start being real output.
- Self-healing A step failed? AI reads the logs, tells you why, and proposes how to change the flow so it won't fail again.
A handful of things
still worth doing well.
When AI handles most of the rest, these are the parts that still matter.
- 01
Pick the Right Problem
Signal vs. noiseTelling signal from noise. The ability to pick which idea actually deserves to ship is rarer than the skill to ship it.
- 02
Ideas as Prototypes
Build to thinkNo decks. No long meetings. Something clickable by tonight — so the debate is about a real thing, not a slide.
- 03
Build With AI
Co-founder, not toolTreat AI as a co-founder, not a tool. Hand off context, set boundaries, stay in sync — one person, team output.
- 04
Ship End-to-End
Idea to live userFrom a one-line idea to the first real user signing in — carried through, alone. Not a demo. Live.
Got an idea?
Let's talk.
Figuring out where AI fits, or have something you want to ship? Drop a line.